Market Research Explained

Welcome to the world where insight, creativity and data
guide decision-making.

What is Market Research?

Want to travel, work with big brands, build new concepts or create social change? Sounds pretty good, right? Then a role in the data, research and insights industry could be for you…

To really define it, market research is about listening and understanding people’s views, and interpreting this information to guide brands, organisations or governments when making decisions. It can be used to predict future events, actions or behaviours. From the everyday products you use, the films you watch in the cinema, the food you eat – research has played a part in its journey from concept to you.

But, enough from us – watch this, you’ll get the picture.

Official Definition

Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organisations using the statistical and analytical methods and techniques of the applied sciences to gain insight or support decision making. The identity of respondents will not be revealed to the user of the information without explicit consent and no sales approach will be made to them as a direct result of their having provided information.
(Source: ICC/ESOMAR International Code on Market and Social Research)

So, does this sound like you?

The data, insights and research industry is big, with countless opportunities to work within it. The Young ESOMAR Society, an initiative created by ESOMAR (more about us here), helps you grow within the market research industry. Gain practical experience, make connections, get published, grow your CV, and ultimately, progress your market research career! What are you waiting for?

Find Out More Join us
 

Careers in Market Research

The MR Industry has many exciting opportunities for young people coming from various backgrounds....
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